
Introduction India’s direct-to-consumer (D2C) market has been expanding at a rapid pace in recent years, driven by the digital revolution, increased internet accessibility, and growing consumer preference for online shopping. The country’s D2C brands are capitalizing on this transformation, creating a market that values unique customer experiences, transparency, and convenience. As a leading player in IoT technology, Jimi IoT has keen insights into the broader D2C ecosystem in India, as well as the ways our smart products and connected solutions can empower brands to build customer loyalty and streamline their operations. This article delves into the factors driving the D2C